| The history of
Onitsuka Tiger began with the establishment of Onitsuka Co. Ltd. in
1949. Based on the philosophy of bringing up sound youth through sports,
the company has maintained the tradition of specializing in the
manufacturing of sports shoes using original ideas and applying
epoch-making techniques. As the Japanese people recovered from the war
and began to appreciate the benefits of sports, Onitsuka Tiger shoes
were on their feet. The first basketball shoes in Japan had a tiger face
design on the arch of the foot and this became Onitsuka's trademark. In
the 1960's, Onitsuka Tiger sports shoes were worn not only by the
Japanese, but also by top foreign athletes. In 2001, ASICS America
Corporation quietly resurrected the Onitsuka Tiger™ brand with
original models updated in today's flavorful colors. Over the past few
years, the Onitsuka Tiger™ brand has been enjoying a growing number of
new, dedicated shoe followers. Through sometimes secretive grassroots
marketing efforts, ASICS has been able to spread this word about this
authentic comeback. Now that the secret is out...Onitsuka Tiger™ is a
growing and highly sought after brand. There are more models just
sitting in the ASICS vault waiting to be re-released. The future is what
this retro brand has to look forward to. Because ASICS knows that there
are people out there who don't need to run fast...they just want to look
good. |
